This Year’s Sessions

Thriving Through Change: Go-to-Market Strategy in an Unpredictable World

9:00AM – 30 minutes

We’re navigating a world where uncertainty is the only constant. From shifting tariffs and geopolitical tension to financial headwinds and rapid market evolution. In this opening keynote, CEO Adam Howatson explores why resilient, customer-centric go-to-market strategies are the key to thriving in turbulent times. He’ll share a forward-looking perspective on how companies can drive sustainable growth, stay adaptable, and deliver lasting value, no matter what the world throws their way.

Adam Howatson – CEO, LogiSense
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The Usage Economy Playbook: Lessons from Unicorns and Startups

9:30AM – 30 minutes

From breakout startups to billion-dollar unicorns, usage-based models are reshaping how companies grow. This session unpacks real-world lessons from those leading the charge: how they’ve designed pricing, scaled infrastructure, and aligned teams around usage. Whether you’re just exploring or already operating in the usage economy, this playbook will help you monetize smarter and move faster.

Sangram Vajre – CEO & Co-Founder, GTM Partners
Learn more about Sangram

How to Market, Sell and Price Innovation to Large Companies

10:00AM – 30 minutes

Christopher has an unusual mix of experiences. He has created 5 new categories and has also advised +100 Fortune 500 companies (mainly giant tech) on their largest deals as well as used the know-how about how big companies buy innovation to help +100 startups set the marketing, sales and pricing to fast track entry deals with large companies. Christopher is an 11 time founder, 5 time category creator, 2 x author will share these models and hands-on experiences with the audience.

Christopher Engman – Founder, Njord/Megadeals
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Pricing the Intelligent Future: AI, Infrastructure, and the Usage Economy

11:00AM – 30 minutes

AI’s future is as much about economics as it is about technology. As companies build on hyperscaler infrastructure, pricing must evolve to balance costs with customer value. Dr. Ali Arsanjani will share Google’s vision for the future of agentic AI, highlighting how it is reshaping pricing models and what SaaS and enterprise leaders must do to thrive in a usage-driven economy where flexibility and value alignment are essential.

Ali Arsanjani – PhD, Director Applied AI Engineering – Google
Learn more about Ali

From Discounts to Overage: How CPQ Powers Usage-Based Models

11:30AM – 30 minutes

As enterprises shift to usage-based business models, CPQ becomes the engine that balances customer choice with business profitability. Join Daniel Kube to explore real-world scenarios of usage pricing, including volume discounts, overage models, and hybrid deal structures. Learn how to empower your sales team with the right incentives and tools to compete effectively in the usage economy. Attendees will leave with practical insights on how to align pricing innovation with sales execution to accelerate growth.

Daniel Kube – CEO – servicePath
Learn more about Daniel

Cracking the Code: How Companies are Monetizing AI Today

1:00PM – 30 minutes

As the AI gold rush continues, only a few are turning hype into real revenue. This session cuts through the noise to explore what’s actually working for startups monetizing AI. From pricing models and product design to customer acquisition strategies, learn the patterns investors are watching and the tactics leading companies are using to turn AI capabilities into scalable businesses.

Marcos Rivera – CEO , Pricing I/O
Learn more about Marcos

Salesforce’s Journey to Usage-Based Pricing

1:30PM – 30 minutes

Gain an inside look at how Salesforce introduced usage-based pricing and generative AI offerings through the combined perspectives of Monica Kanchal and Aditya Thakur. Together, they will unpack the practical realities of rolling out new pricing strategies inside a large enterprise, from aligning with Finance on revenue recognition to securing internal support and overcoming early challenges. Drawing on Monica’s experience driving pricing transformation and Aditya’s leadership of global engineering teams overseeing mission-critical Quote-to-Cash systems that support more than 38 billion dollars in annual transactions, this session reveals what worked, what didn’t, and how Salesforce is reimagining value, scale, and growth in the AI era.

Win, Keep, and Grow: GTM Strategies for Usage-Driven Revenue

2:00PM – 30 minutes

In the era of usage-based pricing, winning a customer is just the beginning. To build a thriving business, companies must master the strategies that drive long-term monetization. In this session, pricing expert Mark Stiving breaks down how leading organizations design go-to-market motions that not only land deals, but also retain and grow them. Learn how to harness usage insights to trigger upsells, implement strategic price increases, and design effective cross-sell opportunities, ensuring your pricing model supports continuous revenue expansion.

Mark Stiving – Founder, Impact Pricing
Learn more about Mark

What are investors looking for in your GTM? – Panel Discussion

3:00PM – 30 minutes

In today’s market, investors are paying close attention to how companies build and scale their go-to-market strategy. In this panel, Preethy Padmanabhan leads a discussion with Priya Saiprasad, Ashmeet Sidana, and Anupam Rastogi as they share what signals real potential in SaaS and AI businesses. From Product-Led and Sales-Led motions to pricing strategy, market fit, scalability, and the story your pricing tells about your brand, this conversation breaks down what investors look for when evaluating growth models. Learn how to position your GTM and pricing approach as a true engine for long-term value.

Modern Finance and the Monetization Mandate: The Financial Architecture of Usage

3:30PM – 30 minutes

In this session, Ben Murray will explore how technology companies are defining and calculating usage ARR, the key metrics they track, and the impact these measures have on broader financial performance and data foundations. Drawing on fresh research, he will also examine how organizations are beginning to monetize AI initiatives (through subscription or usage-based models) and the strategies they use to communicate value to stakeholders. Attendees will gain practical insights into the evolving role of financial systems in enabling usage-based and AI-driven revenue models.

Ben Murray – Founder, The SaaS CFO
Learn more about Ben

Pricing as a Product: Designing Flexible Models that Win Deals and Scale

4:00PM – 30 minutes

Pricing isn’t just a number, it’s a strategic capability built for scale. In a world where volatility is the norm, modern companies are designing flexible pricing models that support growth, whether through new products or M&A. This session explores how to align pricing with product design, go-to-market strategy, and roadmap planning to build frameworks that win deals and evolve with the business. Learn how to experiment, adapt, and make pricing a core part of your growth engine.

Himanshu Mishra – Managing Director, KPMG US
Learn more about Himanshu

Roundtable – Monetization A-Z: Strategies for Building Agile, Future-Proof Revenue Models

2hr Discussion

Explore the latest findings from MGI Research’s Monetize A-Z program with Andrew Dailey. This round table will examine how agile monetization strategies (spanning subscriptions, usage-based pricing, and hybrid models) are redefining revenue growth. Be among the first to access new MGI research, debuting exclusively at the Summit, and join peers in discussing how to align monetization with today’s dynamic customer and market demands.

Andrew Dailey – Managing Director, MGI Research
Learn more about Andrew

Roundtable – Growth, NRR & EV: What Your Pricing Model Is Really Worth

2hr Discussion

Revenue model decisions are never just about billing, they’re about growth, customer retention, and valuation. In this candid roundtable, Ray Rike shares findings from new joint Benchmarkit research with LogiSense, revealing how pricing strategy correlates with best-in-class NRR and EV multiples. A session for operators, CFOs, and go-to-market leaders who want to validate or challenge their approach.

Ray Rike – Founder & CEO, Benchmarkit
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Roundtable – The AI-Driven Enterprise: Unlocking New Business Models

2hr Discussion

Beyond productivity gains, AI enables entirely new revenue streams and usage-based business models. This roundtable will explore how enterprises can harness generative and agentic AI to create data-driven ecosystems, personalized customer experiences, and platform-based innovation. Drawing on his experience leading AI product strategy at AWS and serving as Chief Data & AI Officer for Fortune 50 enterprises, Faraz will share lessons from transforming industries such as healthcare and telecom: where modernization of data, platforms, and business models unlocked multi-billion-dollar growth opportunities.

Faraz Shafiq – Head of Product & GTM, AWS AI
Learn more about Faraz

Roundtable – Beyond Tokens: Pricing AI in the Usage Economy

2hr Discussion

As companies integrate AI capabilities, many default to cost-based pricing metrics, such as tokens, forcing customers to focus on infrastructure costs rather than value. Drawing on his experience guiding scale-up B2B SaaS companies through pricing strategy, Dan Balcauski will lead a working discussion on when AI enhancements justify pricing changes, how to align metrics with customer value, and why phased approaches often outperform perfect-from-day-one strategies. Participants will exchange insights, tackle real-world challenges, and leave with practical strategies to deliver and capture value in the emerging AI economy.

Dan Balcauski – Founder, Chief Pricing Officer, Product Tranquility
Learn more about Dan

Roundtable – Structuring Offers That Win Approvals and Build Trust

2hr Discussion

Usage-based pricing is becoming the new norm while customer CFOs grapple with managing consumption-driven expenses. In this roundtable, Stephan Steiner brings 20+ years of B2B and B2C SaaS leadership as both a buyer and enabler of usage-based solutions. He will unpack strategies for structuring offerings with predictable expense forecasts that can accelerate approvals and turn flexibility into a competitive advantage for both buyers and providers.

Stephan Steiner- GTM & Growth Ops Executive, Former Global VP, SAP
Learn more about Stephan